Apple Fitness+ doesn’t terrify the founder of this Peloton rival — here’s why

If two of the hottest names in at-home fitness are worried about Apple Fitness+, they sure aren’t showing the public. That says a lot about the total addressable market for at-home fitness in the post COVID-19 pandemic world — leaving the door open for many players to compete effectively.

Earlier this week, Apple took the wraps off its first fitness experiences designed for the Apple Watch and iPhone. Launching later this year, Apple Fitness+ will offer studio-style workouts that focus on popular training methods such as cycling, treadmill running, rowing, high intensity internal, yoga, dance, and core.

“We do welcome Apple’s entry into the space. We see it is as further validation of the shift to working out from home,” Tonal founder Aly Orady told Yahoo Finance’s The First Trade. Tonal, a Peloton rival, is a connected strength training platform.

In typical Apple services form, it will make the pricing

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Apple envisioned its fitness service long before work-from-home, executives say

By Stephen Nellis

(Reuters) – Apple Inc’s new paid online fitness class service, designed to work with its Apple Watch, was a long-planned extension of the watch’s fitness features rather than a quick reaction to a pandemic that has closed many gyms, executives said in an interview.

The Fitness+ service is Apple’s first subscription geared to make money directly from the sensor-packed device it has been selling since 2014.

The service, which Apple said will be available by the end of the year, has new workouts each week filmed by a team of trainers in a purpose-built studio in Los Angles and focuses on exercises that require little or no gym equipment, using Apple Watch sensors to track progress.

Many analysts viewed the service, which was announced on Tuesday, as well timed for a work-from-home world. But Apple Chief Operating Officer Jeff Williams said in an interview on Wednesday that

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Apple is Launching Fitness+ Which Will Fully Change the Way We Work Out

Since Apple Watch first broke into the wearables market in 2015, it has been continuously redefining what a watch can do beyond tell time: Sleep track? Check. Monitor heart rate? Check. Become your exercise companion? Check. And in the most defining step since putting a ring on it with Activity, the smartwatch company announced at today’s online streaming event that by year’s end, Apple Fitness+ will definitively change the way Apple users work out forever. Suffice it to say that the $2.9 billion on-demand fitness industry has a new one to, ahem, watch.

In tandem with the announcement of Apple Watch Series 6 (from $399) and Apple Watch SE ($279)—both of which will launch on September 18, Fitness+ is meant to further integrate movement into your day in a more seamless way. The app will offer wrist-access to HIIT, yoga, running, cycling, and strength training content on Apple compatible

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Apple Fitness+ subscription service unveiled alongside Series 6 Watch

Apple has unveiled a new personalised workout subscription service alongside new smartwatches and tablet computers.

Fitness+ collects health data gathered by an Apple Watch and then displays it alongside workout videos shown on a larger display.

The platform will compete with existing fitness apps on iOS from Peloton, Les Mills and Fiit.

It also poses a challenge to Fitbit, whose wearables benefit from their own health-coaching subscription service.

As many had forecast, Apple decided to hold back details of its next iPhones for a separate event.

Yoga and dance

Like some of its rivals, Fitness+ also allows competitive users to see how their own efforts compare with others who have completed the same fitness routine previously.

“Health-tracking continues to be a major focus for Apple, and its new Fitness+ service signals its intent to generate more revenue from its products in this area,” commented Leo Gebbie from the consultancy CCS

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Why September is the best time to kick-start your fitness regime

After months of lockdown inactivity, now is your chance to get out there, before the nights draw in
After months of lockdown inactivity, now is your chance to get out there, before the nights draw in

It’s not just children who experience that back-to-school feeling – we all do. Even if you last packed a pencil case decades ago, September still feels like the start of new beginnings. And that’s something we could all do with this year.

So September is the perfect time to restart your fitness regime (far better than January, when we habitually try to flog ourselves into shape when its cold and dark outside). In the words of Dame Jessica Ennis-Hill, former Olympian and founder of the fitness app, Jennis: “It’s an opportunity to take back some control in areas where we have all felt a bit powerless, set goals and create healthy routines that are focused on ourselves.”

 Added to this, the Government’s medical officers are recommending that we all up our fitness

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Meet Nike (M), the Fitness Brand’s First-Ever Maternity Apparel Line

It’s a big day for the Swoosh. Today, Nike announced the launch of its first-ever maternity athletic apparel line: Nike (M).

According to the fitness brand, this much-needed (like, seriously, it’s about time) project was three years in the making. The moms and moms-to-be of the Nike design team spent over a year perfecting the fit foundation for the line. With the help of 30 athletes who were either pregnant or post-partum (as well as 150,000 body scans of women from around the world), Nike tested 70 materials till they found the nine palettes and four styles worthy of making the cut. Their goal? To create something that could be there for all stages of a woman’s athletic life, including motherhood.

“Our inspiration for this collection was fueled by what we heard from women of all body shapes, across sports, throughout the different stages of their lives, as well as

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Cranford Theater, Fitness Center To Open Soon: Mayor

CRANFORD, NJ — Now that the state of New Jersey has allowed gyms, movie theaters, and (starting Friday) restaurants to open indoors on a limited basis, Cranford will open some of its facilities too, the township said in an email on Monday.

In a newsletter, the town committee said that the opening of the Cranford Fitness Center at the Centennial Pool Complex will be announced “soon.”

The town also said the Cranford Movie Theater is permitted to open starting Friday with 25 percent occupancy, with a maximum of 150 people. Patrons will be required to wear a mask and maintain social distancing. For details about the Cranford Theater, please go to

As for indoor dining, Gov. Murphy said Monday that indoor dining would be allowed Friday with 25 percent occupancy. Here are more of the rules:

  • Parties must capped at eight people, and tables must be 6 feet apart.

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Amazon has a new fitness tracker and wants to get personal

NEW YORK (AP) — Amazon, the company that made shopping from a La-Z-Boy possible, is going into the fitness-tracking business.

The company started selling a wrist band Thursday that tracks workouts, sleep and body fat. It can also listen to your voice all day and tell you when you sounded happy or sad.

Amazon might already know what books you like and how often you need toilet paper, but the fitness tracker is sure to give the company a wealth of new information about its customers.

Jon Reily, global chief strategy officer at Dentsu Commerce and a former Amazon executive, says that the microphones in the tracker could help it listen to how people talk, which could make its voice assistant Alexa smarter by detecting moods and providing better responses.

And by knowing your body type, Amazon may be able to sell you better fitting clothing, making it less likely

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10 fat loss lessons a personal trainer learned throughout her 8-year fitness journey

Anjuli Mack in 2014, 2019, and now. 

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Anjuli Mack in 2014, 2019, and now.
  • Anjuli Mack is a personal trainer, former bikini competitor, and influencer based in Auckland, New Zealand.

  • She has been on a “rollercoaster” fitness journey, through fad diets, extreme cardio, over-restriction, and bingeing, and her weight has fluctuated by 22 pounds as a result.

  • Mack is now “all about being healthy, balanced, and happy,” she told Insider.

  • In a YouTube video, she highlighted the 10 main lessons she wishes she’d known when setting out on her fitness journey eight years ago.

  • Mack explained each lesson — like how quick weight loss fixes never work, and you can’t spot reduce fat — to Insider

  • Visit Insider’s homepage for more stories.

Anjuli Mack is a personal trainer based in Auckland, New Zealand, who inspires her 141,000 Instagram followers with her workouts, recipes, and healthy fat loss tips.

The 26-year-old

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New York City boutique fitness studios staged a protest, saying it is ‘biased’ to exclude majority-female exercise classes from gym reopenings

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  • New York City is preparing to allow gyms to reopen, with limited capacity, in early September.

  • But group fitness classes are still not permitted, and it’s not clear when they’ll be allowed to responded. 

  • Some studio owners have said this is a double-standard that unintentionally targets mostly women, since they make up the majority of clients at boutique studio classes.

  • Visit Insider’s homepage for more stories.

After nearly six long months, New York City is finally preparing to reopen its gyms on September 2, with precautions such as strictly limited capacity, six feet of distance between people, and face masks on all staff and clients.

But for group fitness classes in the city, there is still no plan in place to reopen.

A group of studio owners is demanding that Mayor Bill de Blasio allow them to resume their

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