INDIANAPOLIS — Vile-tasting synthetic sweat was developed in a basement lab by doctors who, soon after, landed at the Indiana University School of Medicine and convinced canned bean company Stokely Van-Camp to bottle the concoction and sell it.
That’s how a multi-billion dollar sports drink industry was launched in Indianapolis, with a beverage called Gatorade.
“99.9% of Indiana does not know this,” said Dr. Richard Schreiner, a former IU School of Medicine professor who, for decades, has studied the school’s history. “It is just a fascinating tale.”
Fascinating and one of those multilayered sagas of football, mixed with medicine, mixed with science, mixed with electrolytes that is long forgotten or unknown by many.
Gatorade, the drink that generates $18 billion in annual sales and has